What Is the 12 Week Year?
The 12 Week Year is a productivity system designed to help you accomplish more in 90 days than most people do in a full year. Instead of waiting until the end of December to see results, you set specific goals for 12 weeks and treat that period as your personal year. This creates urgency, focus, and accountability.
Why I’m Starting This Journey
For me, waiting an entire year to hit goals felt overwhelming. Breaking things down into a 12 week cycle makes progress easier to measure. I know where I’m headed, I know what matters most, and I can track results in real time. That is why I’m launching my 12 Week Year plan now.
My Five Main Goals
As part of this journey, I’ve chosen five specific goals:
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Make $10,000 on TikTok.
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Make $5,000 on my blog.
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Start using the Amazon Creator Connections program.
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Work out every day for 60 minutes.
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Build a UGC (user-generated content) empire.
Each goal has a clear outcome, and I’ll be tracking them every day.
Taking the Journey to TikTok
To make this more engaging, I’m creating a TikTok series that documents my progress. Every day, I’ll share updates about wins, struggles, and lessons learned. This way, others can follow along and even start their own 12 Week Year challenge.
TikTok is the perfect platform for this project because it’s fast, visual, and community-driven. Viewers can watch short clips and immediately apply what they learn to their own lives.
Why This Matters for People Over 50
One reason I started this project is to show that it’s never too late to set goals. Whether you’re preparing for retirement, looking for new income streams, or just ready for change, the 12 Week Year offers a practical structure. Breaking things down into 90-day cycles makes big dreams feel possible at any stage of life.
What You Can Expect From the Series
Here’s what I’ll be sharing on TikTok over the next 12 weeks:
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Weekly check-ins with measurable results.
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Lessons I learn from both wins and mistakes.
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Practical tips you can use for your own goals.
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Honest insights about motivation and staying consistent.
This series isn’t just about me—it’s about building a community of people who want to take control of their time and create lasting change.
Why the 12 Week Year Works
The power of the 12 Week Year comes from focus. When you only have 90 days, you cut out distractions and work on what truly matters. The system encourages clear planning, daily execution, and weekly reviews so you stay on track.
How You Can Join In
If you’d like to try the 12 Week Year yourself, pick a start date and choose five goals that matter to you. Write down a clear statement for each goal, then commit to taking daily action. You don’t have to be perfect—you just need to be consistent.
The Bigger Picture
This series is only the beginning. My goal is to show that small steps taken daily can build into big results. By the end of 12 weeks, I want to look back and see progress in every area of life, while helping others do the same.
Call to Action
Follow along on TikTok to watch the journey unfold and get inspired to start your own 12 Week Year plan. And check back here on SimplePennies.com for updates, resources, and reflections along the way.
